Japanese streetwear, born in Tokyo’s vibrant Harajuku and Shibuya districts, blends traditional aesthetics, pop culture, and cutting-edge innovation, influencing global fashion with its bold graphics, oversized silhouettes, and meticulous craftsmanship. From iconic pioneers to emerging labels, this curated list of 40 Japanese streetwear brands highlights the best in 2025, offering styles for all—petite, plus-size, or wide-footed—paired with budget-friendly, sustainable outfit ideas from FashionFame.space. Dive into the world of J-fashion, where individuality and cultural storytelling reign supreme.
1. A Bathing Ape (BAPE)
Overview: Founded in 1993 by Nigo in Ura-Harajuku, BAPE is a streetwear legend known for its camo patterns, ape head logo, and shark hoodies. Its limited-edition releases and collaborations with Adidas and Pharrell drive global hype.
Signature Pieces: BAPE STA sneakers ($200), camo hoodies ($300).
Styling Tip: Pair a BAPE camo tee ($100) with Yes Friends joggers ($40) and New Balance Fresh Foam X 880v14 sneakers ($140) for wide-fit comfort. Add a Soulflower Print Co. scarf ($30) for flair. Total outfit cost: $140.
2. Comme des Garçons (CDG)
Overview: Rei Kawakubo’s 1969 avant-garde label blends high fashion with streetwear via its CDG Play line, featuring the iconic heart logo. Known for deconstructed silhouettes and bold textures.
Signature Pieces: CDG Play heart tee ($90), Chuck Taylor collabs ($150).
Styling Tip: Style a CDG Play hoodie ($150) with thrifted denim from ThredUP ($20) and Hoka Clifton 9 shoes ($140). Add a Rapanui headscarf ($25). Total outfit cost: $170.
3. Undercover
Overview: Jun Takahashi’s 1990 label mixes punk, streetwear, and high fashion, known for subversive graphics and storytelling. Collaborations with Nike and Supreme elevate its status.
Signature Pieces: Graphic tees ($120), taco-print pouches ($200).
Styling Tip: Wear an Undercover tee with Aventura leggings ($25) and ASOS wide-fit sneakers ($40). Add a Passion Lilie shawl ($30). Total outfit cost: $145.
4. WTAPS
Overview: Founded in 1996 by Tetsu Nishiyama, WTAPS fuses military-inspired designs with streetwear, offering cargo pants and M-65 jackets with minimalist precision.
Signature Pieces: Jungle Stock cargos ($250), logo tees ($80).
Styling Tip: Pair WTAPS cargos with a thrifted VibeCraft tee ($15) and Dr. Scholl’s shoes ($80). Add a Soulflower scarf ($30). Total outfit cost: $95.
5. Neighborhood
Overview: Shinsuke Takizawa’s 1994 brand draws from biker, punk, and military aesthetics, offering selvedge denim and leather jackets. Collaborates with Adidas and Vans.
Signature Pieces: Motorcycle jackets ($400), graphic tees ($90).
Styling Tip: Style a Neighborhood tee with No Nasties culottes ($40) and Sole Bliss shoes ($150). Add a Rapanui scarf ($25). Total outfit cost: $130.
6. Visvim
Overview: Hiroki Nakamura’s 2001 label blends Americana with Japanese craftsmanship, using rare textiles for premium denim and FBT shoes. Worn by Drake and A$AP Rocky.
Signature Pieces: FBT shoes ($600), denim jackets ($500).
Styling Tip: Pair a Visvim tee ($150) with thrifted shorts from Etsy ($20) and Hoka sneakers ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $170.
7. Sacai
Overview: Chitose Abe’s brand, founded in 1999, fuses contrasting fabrics and layered designs, blending streetwear with luxury. Known for Nike collabs.
Signature Pieces: Hybrid jackets ($600), layered skirts ($400).
Styling Tip: Wear a Sacai tee ($120) with Yes Friends pants ($35) and ASOS loafers ($40). Add a Soulflower scarf ($30). Total outfit cost: $155.
8. Y-3
Overview: Yohji Yamamoto’s collaboration with Adidas since 2003, Y-3 merges sportswear with avant-garde style, featuring futuristic sneakers like the Qasa.
Signature Pieces: Y-3 PureBOOST sneakers ($300), oversized tees ($150).
Styling Tip: Pair a Y-3 tee with thrifted denim from Vinted ($15) and Y-3 sneakers ($300). Add a Rapanui scarf ($25). Total outfit cost: $190.
9. Wacko Maria
Overview: Founded in 2005 by Keiji Ishizuka and Atsuhiko Mori, Wacko Maria blends rockabilly, Latin, and punk aesthetics with bold embroidery and prints.
Signature Pieces: Embroidered shirts ($200), graphic tees ($100).
Styling Tip: Style a Wacko Maria tee with No Nasties joggers ($40) and New Balance sneakers ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $140.
10. Kapital
Overview: Based in Japan’s “Denim Capital” Kojima, Kapital combines vintage aesthetics with innovative techniques, known for distressed denim and bandanas.
Signature Pieces: Century denim jeans ($350), printed bandanas ($50).
Styling Tip: Pair Kapital jeans with a thrifted tee from ThredUP ($15) and Dr. Scholl’s shoes ($80). Add a Soulflower scarf ($30). Total outfit cost: $95.
11. Mastermind Japan
Overview: Masaaki Homma’s 1997 label features skull-and-crossbones logos and a black-heavy palette, blending punk and luxury with Swarovski details.
Signature Pieces: Skull tees ($200), leather jackets ($800).
Styling Tip: Wear a Mastermind tee with Aventura leggings ($25) and Sole Bliss shoes ($150). Add a Rapanui scarf ($25). Total outfit cost: $250.
12. Cav Empt (C.E)
Overview: Founded by Toby Feltwell and Sk8thing, Cav Empt offers post-modern, digital-inspired designs with bold graphics and tech fabrics.
Signature Pieces: Graphic hoodies ($250), tech jackets ($400).
Styling Tip: Pair a Cav Empt hoodie with thrifted shorts from Etsy ($20) and Hoka sneakers ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $270.
13. Fragment Design
Overview: Hiroshi Fujiwara’s 2003 label, known as the “godfather of streetwear,” features minimalist designs and collabs with Nike and Louis Vuitton.
Signature Pieces: Lightning bolt tees ($100), collab sneakers ($200).
Styling Tip: Style a Fragment tee with Yes Friends pants ($35) and ASOS sneakers ($40). Add a Soulflower scarf ($30). Total outfit cost: $105.
14. Needles
Overview: Under Nepenthes, Needles reworks vintage fabrics into eclectic pieces, inspired by Miles Davis and Americana, with butterfly logos.
Signature Pieces: Track pants ($200), mohair cardigans ($300).
Styling Tip: Pair Needles track pants with a thrifted VibeCraft tee ($15) and New Balance sneakers ($140). Add a Rapanui scarf ($25). Total outfit cost: $240.
15. Human Made
Overview: Nigo’s post-BAPE venture, Human Made, focuses on vintage-inspired designs with high-quality materials and playful graphics.
Signature Pieces: Graphic tees ($120), denim jackets ($350).
Styling Tip: Wear a Human Made tee with thrifted denim from Vinted ($15) and Hoka shoes ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $135.
16. Suicoke
Overview: Revolutionizing sandals, Suicoke uses Vibram soles and bold straps, blending techwear with street style. Popular for collabs.
Signature Pieces: Moto sandals ($150), Depa-V2 sandals ($120).
Styling Tip: Pair Suicoke sandals with No Nasties culottes ($40) and a Yes Friends tee ($20). Add a Soulflower scarf ($30). Total outfit cost: $190.
17. and wander
Overview: Founded in 2011 by Keita Ikeuchi and Mihoko Mori, and wander blends outdoor tech (Gore-Tex) with streetwear aesthetics.
Signature Pieces: Quilted jackets ($400), tech pants ($200).
Styling Tip: Style an and wander jacket with thrifted shorts from Etsy ($20) and ASOS sneakers ($40). Add a Rapanui scarf ($25). Total outfit cost: $445.
18. Yoke
Overview: Since 2018, Yoke offers genderless, soft-tailored designs with muted palettes, emphasizing connection through clothing.
Signature Pieces: Oversized shirts ($180), relaxed trousers ($200).
Styling Tip: Pair a Yoke shirt with Aventura leggings ($25) and Dr. Scholl’s shoes ($80). Add a Passion Lilie scarf ($30). Total outfit cost: $205.
19. Fumito Ganryu
Overview: Post-Comme des Garçons, Ganryu’s label explores futuristic, wide-fit tailoring with minimalist streetwear vibes.
Signature Pieces: Voluminous jackets ($500), wide pants ($250).
Styling Tip: Wear Ganryu pants with a thrifted tee from ThredUP ($15) and New Balance sneakers ($140). Add a Soulflower scarf ($30). Total outfit cost: $295.
20. EVISU
Overview: Known for its hand-painted seagull logo jeans, EVISU blends traditional denim craftsmanship with modern streetwear since the early 2000s.
Signature Pieces: Selvedge jeans ($300), graphic tees ($80).
Styling Tip: Pair EVISU jeans with a Yes Friends tee ($20) and Hoka shoes ($140). Add a Rapanui scarf ($25). Total outfit cost: $345.
21. Maison Mihara Yasuhiro
Overview: Mihara Yasuhiro’s label mixes streetwear with high fashion, known for abstract-sole sneakers and distressed denim.
Signature Pieces: Sneakers ($350), hybrid jackets ($450).
Styling Tip: Style Mihara sneakers with thrifted shorts from Vinted ($15) and a VibeCraft tee ($40). Add a Passion Lilie scarf ($30). Total outfit cost: $385.
22. Junya Watanabe
Overview: Watanabe’s label pushes boundaries with material manipulation and collabs, blending streetwear with avant-garde craftsmanship.
Signature Pieces: Patchwork jackets ($600), tech pants ($300).
Styling Tip: Pair Watanabe pants with a thrifted tee from Etsy ($20) and ASOS sneakers ($40). Add a Soulflower scarf ($30). Total outfit cost: $350.
23. Fuga Studios
Overview: A modern innovator, Fuga Studios reinterprets Japanese aesthetics with sustainable materials and bold designs.
Signature Pieces: Distressed denim ($200), graphic hoodies ($150).
Styling Tip: Wear a Fuga hoodie with No Nasties joggers ($40) and New Balance sneakers ($140). Add a Rapanui scarf ($25). Total outfit cost: $190.
24. South2 West8
Overview: Part of Nepenthes, South2 West8 blends outdoor and fishing gear with urban style, offering playful utilitarianism.
Signature Pieces: Fishing jackets ($300), cargo pants ($200).
Styling Tip: Pair South2 West8 pants with a thrifted tee from ThredUP ($15) and Hoka shoes ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $245.
25. MIYAGIHIDETAKA
Overview: Hidetaka Miyagi’s label reworks paisley bandanas into high-quality, handcrafted streetwear with cultural depth.
Signature Pieces: Paisley shirts ($180), bandana accessories ($50).
Styling Tip: Style a MIYAGIHIDETAKA shirt with Yes Friends pants ($35) and ASOS sneakers ($40). Add a Soulflower scarf ($30). Total outfit cost: $255.
26. Nanamica
Overview: Blending techwear with Americana, Nanamica offers functional pieces like Gore-Tex jackets with urban sophistication.
Signature Pieces: Tech jackets ($400), chino pants ($150).
Styling Tip: Pair a Nanamica jacket with thrifted denim from Vinted ($15) and Dr. Scholl’s shoes ($80). Add a Rapanui scarf ($25). Total outfit cost: $440.
27. Mizuno
Overview: Since 1906, Mizuno’s sportswear has ventured into streetwear with technical fabrics and sleek designs.
Signature Pieces: Wave Rider sneakers ($130), tech tees ($60).
Styling Tip: Wear Mizuno sneakers with Aventura leggings ($25) and a VibeCraft tee ($40). Add a Passion Lilie scarf ($30). Total outfit cost: $195.
28. ASICS
Overview: A sportswear giant since 1949, ASICS blends performance gear with streetwear, popular for Gel-Kayano sneakers.
Signature Pieces: Gel-Kayano 14 ($150), logo tees ($50).
Styling Tip: Pair ASICS sneakers with thrifted shorts from Etsy ($20) and a Yes Friends tee ($20). Add a Soulflower scarf ($30). Total outfit cost: $200.
29. Facetasm
Overview: Known for minimalist, timeless designs, Facetasm creates versatile pieces with high-quality materials.
Signature Pieces: Oversized tees ($120), tailored pants ($200).
Styling Tip: Style a Facetasm tee with No Nasties culottes ($40) and New Balance sneakers ($140). Add a Rapanui scarf ($25). Total outfit cost: $160.
30. Auralee
Overview: Ryota Iwai’s label offers calm elegance with soft tailoring and high-quality textiles, blending streetwear with formality.
Signature Pieces: Wool sweaters ($250), relaxed trousers ($200).
Styling Tip: Pair Auralee trousers with a thrifted tee from ThredUP ($15) and Hoka shoes ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $245.
31. FPAR (40% Against Rights)
Overview: Tetsu Nishiyama’s earlier brand, FPAR, updates classic designs with a 40% change philosophy, popular for Nike SB Dunk collabs.
Signature Pieces: Graphic tees ($80), hoodies ($150).
Styling Tip: Wear an FPAR tee with Yes Friends pants ($35) and ASOS sneakers ($40). Add a Soulflower scarf ($30). Total outfit cost: $105.
32. TOKKOU
Overview: Based in London but inspired by Japan’s Bousou-zoku biker culture, TOKKOU uses Okayama denim and punk embroidery.
Signature Pieces: Embroidered jeans ($200), graphic tees ($70).
Styling Tip: Pair TOKKOU jeans with a thrifted VibeCraft tee ($15) and Dr. Scholl’s shoes ($80). Add a Rapanui scarf ($25). Total outfit cost: $290.
33. FR2 (Fucking Rabbits)
Overview: A Harajuku-based brand with bold, cheeky designs like “No Sexual Services” tees, popular for playful streetwear.
Signature Pieces: Logo tees ($60), hoodies ($120).
Styling Tip: Style an FR2 tee with Aventura leggings ($25) and New Balance sneakers ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $115.
34. SOPHNET.
Overview: A lesser-known but influential brand, SOPHNET. offers clean, minimalist streetwear with subtle logos and premium fabrics.
Signature Pieces: Logo tees ($80), tailored jackets ($300).
Styling Tip: Pair a SOPHNET. tee with thrifted denim from Vinted ($15) and Hoka shoes ($140). Add a Soulflower scarf ($30). Total outfit cost: $125.
35. God Selection XXX
Overview: Nari’s brand, closely tied to Hiroshi Fujiwara, offers bold, logo-heavy designs with a Harajuku edge.
Signature Pieces: Graphic hoodies ($200), tees ($90).
Styling Tip: Wear a God Selection tee with No Nasties joggers ($40) and ASOS sneakers ($40). Add a Rapanui scarf ($25). Total outfit cost: $155.
36. Japan Mood
Overview: Founded in 2018, Japan Mood blends streetwear with traditional elements like sukajan jackets and kimonos.
Signature Pieces: Sukajan jackets ($150), caps ($40).
Styling Tip: Pair a Japan Mood cap with a thrifted tee from Etsy ($20) and New Balance sneakers ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $190.
37. United Arrows
Overview: Since 1989, United Arrows offers sophisticated streetwear with seasonal collections, popular in Tokyo’s boutiques.
Signature Pieces: Tailored jackets ($250), graphic tees ($70).
Styling Tip: Style a United Arrows tee with Yes Friends pants ($35) and Dr. Scholl’s shoes ($80). Add a Soulflower scarf ($30). Total outfit cost: $135.
38. Beams
Overview: A Tokyo staple, Beams curates cutting-edge streetwear and cultural goods, blending Japanese and Western styles.
Signature Pieces: Logo tees ($60), denim jackets ($200).
Styling Tip: Pair a Beams tee with thrifted shorts from Vinted ($15) and Hoka sneakers ($140). Add a Rapanui scarf ($25). Total outfit cost: $100.
39. TAKAHIROMIYASHITATheSoloist
Overview: Takahiro Miyashita’s label, post-Number (N)ine, offers avant-garde streetwear with intricate detailing and punk influences.
Signature Pieces: Tailored jackets ($500), graphic tees ($150).
Styling Tip: Wear a Soloist tee with Aventura culottes ($40) and New Balance sneakers ($140). Add a Passion Lilie scarf ($30). Total outfit cost: $190.
40. Goldwin
Overview: Since 1950, Goldwin blends technical outerwear with streetwear via its zero-waste Goldwin 0 line, popular for urban adventurers.
Signature Pieces: Tech jackets ($350), cargo pants ($150).
Styling Tip: Pair a Goldwin jacket with thrifted denim from ThredUP ($15) and ASOS sneakers ($40). Add a Soulflower scarf ($30). Total outfit cost: $395.
Why Japanese Streetwear Stands Out
Japanese streetwear thrives on its fusion of tradition, pop culture (anime, manga), and innovation, with brands like BAPE and Undercover setting global trends since the 1990s Harajuku scene. Their high-quality craftsmanship, limited releases, and cultural storytelling create a unique identity, appealing to diverse body types with oversized fits. Pair these brands with FashionFame.space’s sustainable styling tips—mixing ethical labels like No Nasties and thrifted finds from Vinted—for budget-friendly, inclusive looks. Shop at Harajuku’s Beams, Dover Street Market Ginza, or online platforms like Grailed for authentic pieces. Embrace the bold, expressive world of J-fashion in 2025
For more style inspiration or to share your streetwear looks, visit fashionfame.space or email fashiofamespace@gmail.com.